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Google Analytics 4 (GA4) Migration : A Comprehensive Walkthrough Guide

Because Google Analytics 4 is removing Universal Analytics, many companies are presently attempting to transition from the previous version to the new one. Google Analytics 4 is the latest version of Google Analytics, which is replacing Universal Analytics. On July 1, 2023, all standard Universal Analytics properties will stop processing data, and 360 Universal Analytics properties will stop processing data on July 1, 2024. Therefore, it is essential to migrate to GA4 to continue analyzing and improving your website's performance.



Step 1: Consider Account Structure: The effort required for this step varies depending on the number of websites and/or apps you have. If you have only one website and/or app, you can skip this step. However, if you have multiple websites and/or apps, it is recommended to consider your account structure before creating a GA4 property.


Step 2: Create a GA4 Property and Data Stream: Creating a GA4 property is very easy and requires very low effort. You can use the GA4 Setup Assistant tool to create a new GA4 property based on an existing Universal Analytics property. This tool will guide you through the process and help you set up a data stream.


Step 3: Collect Website and App Data: Collecting website and app data is necessary if the GA4 Setup Assistant could not reuse your tags. The effort required for this step varies depending on the website builder/CMS you are using. If you are using Shopify or another website builder/CMS, you can set up data collection easily by following the instructions provided.


Step 4: Turn on Google Signals: Turning on Google signals is very easy and is required for enhanced remarketing and reporting.


Step 5: Set up Conversions: Setting up conversions is crucial for tracking your website's performance. You can use the Goals Migration Tool to migrate your goals from Universal Analytics to GA4. Alternatively, you can set up conversions manually.

Step 6: Add Users Adding users to your GA4 property is a low-effort task. You can use the User Migration Tool to migrate your users from Universal Analytics to GA4. Alternatively, you can add users manually.


To help you migrate to GA4, Google has provided a range of helpful resources, including videos that demonstrate how to create a GA4 property based on an existing Universal Analytics property, recreate an audience and a conversion, set up ecommerce in GA4, and import your conversions to Google Ads. We highly recommend using these resources to ensure a smooth migration to GA4.



Migrating from Universal Analytics to Google Analytics 4 is essential to continue tracking and improving your website's performance. By following the steps outlined in this guide, you can easily migrate to GA4 and take advantage of the new features and capabilities that GA4 has to offer.

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