What Is Facebook Business Manager?
Business Manager is a Facebook tool that allows you to organize and manage your business. A business to run and manage multiple Facebook pages, business assets, payment, shipping, inventory, and ad accounts, as well as Instagram accounts and product catalogs, in one place. Businesses can also grant full or partial access to their team members based on their roles. Staff assigned can’t view your personal Facebook profile unless you accept their friend requests. Members can only view your name, work basic information such as email address, and the pages and ad accounts they are granted access to.
Benefits Of Facebook Manager
Centralized management: Facebook Business Manager allows you to manage multiple Facebook Pages, ad accounts, Instagram accounts, and other business assets in one place, streamlining your workflow and improving organization.
Access control: You can grant full or partial access to team members based on their roles, ensuring that each person has the appropriate level of access to perform their tasks while maintaining security.
Enhanced privacy: Staff members assigned to your Business Manager account cannot view your personal Facebook profile unless you accept their friend requests, protecting your privacy.
Collaboration: The business Manager enables you to work with partners, vendors, and other external collaborators by granting them admin-like access or limited access as needed, fostering teamwork and improving communication.
Improved security: With the option to set up two-factor authentication, your Business Manager account is better protected against unauthorized access.
Facebook Pixel integration: Business Manager allows you to set up and manage Facebook Pixels, which help you track user behavior on your website and optimize your ad campaigns.
Multiple locations management: If your business has multiple locations, you can add and manage them all in your Business Manager account, making it easier for customers to find the location they want and improving ad targeting.
Centralized assets: The "Assets" section in Business Manager enables you to manage files, audiences, and business media, keeping all your digital assets organized and easily accessible.
Customized reporting: Facebook Business Manager provides access to customized reporting and analytics, allowing you to monitor your ad campaigns' performance, gain insights, and make data-driven decisions for optimizing your marketing efforts.
Improved communication: Business Manager offers a centralized communication platform for your team, partners, and vendors, enabling efficient information sharing and collaboration.
Audience management: You can create, save, and manage custom audiences for your ad campaigns within Business Manager, allowing for more precise targeting and personalized messaging.
Permission control: Business Manager enables you to easily manage permissions for each team member, ensuring that they have access only to the tools and resources necessary for their specific role.
Time-saving: By consolidating all your Facebook-related business activities in one place, Business Manager can save you time and streamline your marketing operations.
Scalability: As your business grows, Facebook Business Manager can accommodate the increasing number of assets and team members, making it an ideal solution for businesses of all sizes.
Consistent branding: With Business Manager, you can ensure that your branding remains consistent across all your Facebook Pages and ad accounts, creating a cohesive online presence.
Budget management: Business Manager allows you to manage and allocate budgets for ad campaigns, ensuring that your marketing expenses are in line with your business goals.
Steps To Creating A Facebook Manager Account
You must already have a regular Facebook profile in order to create a Business Manager account, as you’ll be using your same username or email and password to sign in to the business manager. Although Facebook only lets you have 2 Business Manager accounts, another member can create one for the team if needed.
1: First go to the Facebook Business manager
2: Then click create an account by signing in with Facebook
3: Insert your business name, your name, and your business email address then click Next
4: Submit your business information then click Submit. When You receive a confirmation email. Click “Confirm Now.
5: Link Your Facebook Page: click on “Add Page” and enter the Page name or URL, For businesses that are managing another business page(clients pages), to connect to the page Facebook requires you to send a request to your client’s page and they must accept it for you to have access. In the Business Settings, find “Pages” under “Accounts,” and click on “Add.” Then select “Request Access to a Page” and choose the Page you need access to.
6: Link Your Facebook Ads account: Click on “Add Ad Account” to link an existing ad account. Then enter your account ID information, you can also create a new ad account if you don’t already have one. Just like connecting to another owner’s page, you’ll have to request access to their Facebook Ad account the same way.
7: Add members and other people to your Business Manager account: In your Business Settings, under “People,” click “Add.” Enter the email addresses of the person you want to grant access to. You have the option to assign people as partners( such as vendors) you’ll need to add them as a “Partner”) which permits them admin-like access. Or staff this limits access so that you can control what their roles are and what they can have access to. Access such as member accounts, duties, and assignments to different company staff or partners.
8: Set up two-factor authentication: For companies that are allowing other people to their accounts it is important to keep your business secure. In the “business settings” under “Security Center” You can connect a two-factor authenticator
9: Setting up Facebook Pixel: In your Business Settings, go to “Data Sources” and find “Pixels.” Select “Set up Pixel now” and follow the installation instructions in the Facebook Pixel setup guide, name your Pixel and add your website URL to get more feature options.
10: Multiple Locations: For a business with multiple locations you can add multiple locations to your business which helps customers find the location they want easier and also helps when running ads. Click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets” and click on “Add stores,” then select “Add Manually” to fill out some details about each store then add location. This “Assets” section features options to add files, audiences, and business media you may create later.
Do you need help setting up or managing your Facebook ads? Is your business struggling to gain sales, signups, or traffic? Resolutions DMA offers many marketing strategy options and budgets for every business. Learn more today about how RDMA can expand and exceed your business needs.